AFSHÉ Heritage began with a love for shea butter, heritage, and the beauty God placed in nature. Our story is rooted in Benin, West Africa — the birthplace of El-Fadel, co-founder of AFSHÉ Heritage. During a visit to his native birthplace of Nikki, Benin, El-Fadel once found himself on an adventurous hike through the forest, where he ate from the fruit of a shea tree. That moment stayed with him. Shea butter was already part of his life. He grew up using it, but as an adult, he became even...
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